Our dedicated Airbnb team were back in action for the Spring awards season, researching, scripting and producing these personal profile films of the winners, which were screened at the awards show and broadcasted online. Here’s the one for the winner of the Best Design Award, Gefii. Director: Marina Erdeljan DP: Vladimir Milosevic Make-Up: Virginia Chen Editor: Dawn Wong
Unsurprisingly, Yiyi was the winner of the Most Hospitable Award as you will see from this film. Allowing her to tell her story in Shanghainese really added a level of personal warmth that reinforces her win. Director: Marina Erdeljan DP: Vladimir Milosevic Make-Up: Virginia Chen Editor: Dawn Wong
id creations produced this epic promotional film for the all new 2018 Porsche 911 GT3 Cup Car. The Path Of Heroes is an homage to the traditional Asian world of warriors, drawing on parallels to their dedication and devotion with modern motorsport teams who share the same focus and passion in their art of contest. Agency: Jung von Matt Agency Creative Director: Ben Teismann Director: Joan Llabata DOP: Jason Zhou Post: SeoulVision Shanghai
id creations kicked-off the 6th year of our partnership with this new season's opening teaser, for the press conference and global media distribution. To emphasize the 15 year heritage, we projected historical footage of the Porsche Carrera Cup Asia onto this season's car, capturing the milestones and excitement of the series over the years. Director: Fabrice Sanchez Post: Film Valley Audio: GUM
This sizzle was shot and edited on site before the end of the first official test day, and was published by Porsche on their media channels.
Continuing our eleven year partnership with Omega, id creations produced this film to announce Liu Shishi as the new Chinese brand ambassador. The luxury event was held in Beijing’s UCCA with guests, celebrities and media invited from throughout the Asia Pacific region. We edited onsite for distribution immediately after the event to media and Omega’s global social media channels. Agency: BUREAUBETAK
We went to the iconic Bathurst race track in Australia and produced this highlight film of Porsche Motorsport Asia Pacific's first foray into this legendary 12 hour endurance race. Working with our partners in Australia, id creations were onsite for three days to capture all the emotion for global distribution.
id creations traveled to Chengdu to capture an unforgettable event for Porsche China: the launch of the new Cayenne. We provided a 5 camera live feed for the event, including a single axis Spydercam rig to capture the dynamism of this huge show. id creations also had a dedicated team onsite to turn around this highlight film within 24 hours for media distribution across China. Agency: Avantgarde
id creations enjoyed a great 2017 with our new partners Airbnb, culminating in our creation of 3 short films for their first ever Bélo Awards in China. Each film was tailor-made for the winners of the three categories of hosts, with carefully researched and developed scripts that allowed the storytelling and personalities of each winner to entertain the audience, which included Airbnb Co-Founder Nathan Blecharczyk. This is the film we made for the winner of Top Host, Tony Wang.
This is our second of the three films we created for the first Airbnb Bélo Awards in China. Each film was tailor-made for the winners of the three categories of hosts, with carefully researched and developed scripts that allowed the storytelling and personalities of each winner to entertain the audience, which included Airbnb Co-Founder Nathan Blecharczyk. This film introduces the winner of Best Design, Peiying.
This is our third of the three films we created for the first Airbnb Belo Awards in China. Each film was tailor-made for the winners of the three categories of hosts, with carefully researched and developed scripts that allowed the storytelling and personalities of each winner to entertain the audience, which included Airbnb Co-Founder Nathan Blecharczyk. This film introduces the winner of Best Co-Hosts, Star and Jingjing.
id creations produced this online film for Van Cleef & Arpels' Ballet Precieux collection, available exclusively in China. We designed and hand-made the entire set from paper, with each scene representing a classic ballet. Agency: Mazarine Director: Fabrice Sanchez DOP: Julien Bourdeille
Collaborating with Saatchi & Saatchi and Porsche China for the second time this year, we produced this film promoting the premium comfort, extra space and high-tech features of the new Panamera Executive model. Agency: Saatchi & Saatchi Shanghai ECD: Kevin Chiu CD: Xavier Law Senior TV Producer: Casey Poh GAD: Meiling Loo AM: Kelly Chu Director: Markus Roche DOP: Chen Zhirong Postproduction: Film Valley Sound: Ker Sound Studios
id creations were invited to produce this unique brand film to showcase how it looks and feels to be a proud Wellingtonian. Delivering a creative concept to match the wonderful diversity of Wellington College, this film follows the ambitions and dreams of a selection of students during a day at school. Director: Marina Erdeljan
Continuing our long-term partnership with our friends at Special Olympics East Asia, id creations were invited to follow the teams to Austria for the prestigious Special Olympics World Winter Games 2017 earlier this year, delivering this incredibly emotional story of one competitor and his journey.
The teams headed to Sepang International Circuit in Malaysia during July to contest rounds 7 & 8 of the Porsche Carrera Cup Asia. This is the highlight film from a scorching weekend of action from the track.
This promo film premiered on the big screens at the Mercedes-Benz CES Tec Day event for the reveal of the Mercedes AMG GT Concept model onto the stage. Also used for social media promotion afterwards. Director: Qu Yu Qin Post Production: Seoul Vision Agency: OSK
Uniquely humorous spot for the China market, with a stand-out punchline full of charm. Agency: Saatchi & Saatchi Shanghai Production: Six Toes China Producer: Sariyanti Sannie Director: Fabrice Sanchez
this online promo was produced as part of a series to promote travel for young adventurous types to Yunnan.
another episode from the Yunnan promotional series, this time it's Tiger Leaping Gorge.
a charming brand film for the caring founders of this responsible brand
Rounds 5 & 6 in Thailand took place on the Bangsaen Street Circuit at the beginning of July. This unique circuit by the beach inspired some of the most exciting racing so far this season and we were thrilled to be part of it.
Ferrari unveiled the SuperFast model at the press conference to celebrate the brand's 70th anniversary in 2017.
working with Porsche China and Global teams, we produced this event documentation film for media use after the press conference.
This new model World Premiere event preceded the Auto Shanghai press conference day for an exclusive presentation to the world media.
New model launch for the Beijing based hyper-car company for the Geneva Motor show 2017
funky MV produced for this superstar. check out his moves at the end!
Six Toes China produced this spot as one of three spots made for regional broadcast
product promo film to showcase the launch of this new model
Made in China, for China. This three part series for online showcases the huge amount of testing this model endured before launching in the China market. This episode was the altitude testing one.
To showcase the special edition GLA Laureus, we produced this sleek spot for online promotional use.
Six Toes China produced this regional TVC for this Hong Kong based cruise company
Pre-Auto China world premiere of the new E-Class L in Beijing.
Six Toes China produced this TVC for China, with Paul Geusebroek directing and starring Fan Bing Bing and Eason Chan.
Working with Ogilvy New York, Six Toes China produced this charming film as part of a global online campaign.
Six Toes China offered production supported for the China segment of this great global spot, working with Outsider TV and Saatchi&Saatchi from London.
this film was produced by as as part of IHG's call to action for support following the tragic earthquake in Nepal.
this online commercial was produced for us to launch this new adapted model
this teaser was produced to intro the new 2016 season
to celebrate the launch of this off-road driving training centre in Huzhou, we produced this promo film to get the customers to visit and book a test drive.
This promo film was produced for the new high-end hair stylist institution named Debut.
prototype wasn't ready in time for the Geneva Auto show, so we made this completely in CGI for the global launch of this new brand.
Nicole Kidman was back in Beijing for this glamorous event.
one incredible driving experience indeed.
four countries. over thirty episodes. this mad dash with real tourists was a huge online hit, giving them missions to complete and getting the public to book trips all over Asia.
The China episode of three global TV commercials, this spot was filmed by Six Toes China in Fujian at a tea plantation. Directed by John Park with TBWA Singapore.
A classy product film for Chinese Valentine's Day
Wild driving in the wilderness of Ordos. With world champion drifter Vaughn Gittin Jr at the wheel, and Kier McFarlane directing, this global online spot is a stand-out piece produced by Six Toes China
A beautiful event with a beautiful host, Zhang Ziyi.
Our team covered this epic road trip along the Silk Road, with breathtaking vistas to match the cars' beauty.