id creations is privileged to be part of Harry Winston's first ever digital campaign for their Fall Bridal collection in China.
Working together with Leo Burnett and Filmplexe Shanghai on a 2 day shoot in Shanghai, we produced this touching story about how we should pay more attention and spend more time with our parents as they age.
Working together with Publicis Ecommerce, id creations produced a series of short films for GSK with the celebrity William Chan. The films are shot with a personal tone and William addresses the audience directly.
Working together with China Literature and Inspire Agency, id creations produced this fantasy story in which the celebrity Huang Xuan uses the Pocket Pro to read e-books. This piece was shot over the course of a single day in a Beijing studio where we constructed five different sets.
Working with celebrity Wang Junkai for one day in Beijing, and a second day for stunt and pick up shots, we managedd multiple locations in the CBD and our team even built a basketball court!
Collaborating with TBWA Singapore and Six Toes Singapore, we produced this TVC part of the SCB APAC campaign.
id creations produced this touching story of how a father and daughter overcome their different attitudes to chasing the daughter’s dream through love and communication. The film was broadcast in China on Fathers Day. Client: Rejoice Agency: Saatchi & Saatchi Shanghai Producer: Sarah Xie Director: Demon Wang 王煜 DOP: 王天行 Post Production: Film Valley Shanghai
id creations worked closely with Chef Geng Xiaodong and Publicis Sapient to produce this launch film for Knorr Oyster Sauce. Chef Geng developed the sauce with Unilever Food Solutions and was part of the successful China national team at The Culinary Olympics in 20 Client: 联合利华饮食策划 家乐耗油 Unilever Food Solutions Knorr Oyster Sauce Agency: Publicis Sapient Shanghai Director: 邬墨皓 Momo Wu Producer: Sarah Xie Post Production: id creations + LivePlus
id creations produced a short series of fun product films to showcase the amazing versatility of Vidal Sassoon products.
A brand film to present Bosch services
A series of short films to introduce a new product line from Starbucks China
This promo film premiered on the big screens at the Mercedes-Benz CES Tec Day event for the reveal of the Mercedes AMG GT Concept model onto the stage. Also used for social media promotion afterwards. Director: Qu Yu Qin Post Production: Seoul Vision Agency: OSK